Skin aging is caused by various factors, first of all exposure to the sun, which causes free radicals, which in turn cause oxidative stress, thus altering the cells and fibers of the skin. Other aggravating factors are smoking, alcohol and pollution. As we age, our body produces less collagen and the fibers undergo a glycation process. The sugars that act on the proteins make the fibers themselves stiffer.

Prevention is very important: it is advisable to expose yourself to the sun with total sun protection and avoid the central hours of the day, stop smoking and follow a diet as rich in fruit and vegetables as possible to help fight free radicals. This advice is even more effective if it is implemented before the first visible signs of aging appear.

Last but not least, skin hydration is important. Depending on the skin type and age, the use of products that contain antioxidant active ingredients is recommended: creams, therefore, that contain fruit acids, vitamin C or retinol. There are also products on the market that counteract glycation to delay aging. People who spend a lot of time outdoors should use a day cream every day that also contains sunscreen. Indeed, it has been proven that UV rays are responsible for the early appearance of signs of skin aging. Even in winter, a product with an SPF of at least 30 should be used as a base moisturizer for make-up.

​​Skin aging can be counteracted by using products and following a healthy lifestyle.​

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